Personal Styling & Shopping
Personal Styling & Shopping
Opening hours
London E16 1EY
Services
Team
About
Natalie, founder of Style Icon, is an award-winning personal stylist and shopper, offering personalised wardrobe curation and personal shopping services tailored to men and women across the UK, to suit their lifestyle needs and budgets. With both in-person and online styling services available, Natalie helps clients elevate their personal style with confidence and joy.
Known as 'The Style Magician', Natalie specialises in transforming existing wardrobes into versatile, confidence-boosting edits through body-shape profiling, colour analysis, virtual styling sessions, capsule wardrobe planning and style personality profiling.
Gallery
Reviews
- Bev Melia··from Google
Colour Anaysis and Styliing session. Have to say initally was a little dubious as the session was performed on line however this turned out to be fine.Natalie is very knowlegable and the results gave me a lot of food for thought as i had been wearing volours which had omplemented me before i had allowed my hair to transition tp a natual silver ash colour.. The style tips goven to me really complement my body shape.
- Zahida·
I had the absolute pleasure of working with Natalie, and I can confidently say she is one of the most talented personal stylists in London. Her work ethic is truly impressive — she is dedicated, detail-oriented, and always goes the extra mile to make sure every look feels unique and authentically “you.”
What sets her apart is her incredible eye for detail and her unmistakably quirky, super-trendy style. She effortlessly blends creativity with wearability, and she managed to find the perfect outfits for me — pieces I would have never thought to try but ended up loving.
She is constantly evolving as a stylist: she keeps up with every runway show, every new trend, and every shift in the fashion world. Her passion is contagious and her knowledge is endless.
If you’re looking for a personal stylist who is fresh, forward-thinking, and genuinely committed to bringing out your best style, Natalie is the one. Highly, highly recommended! - Maria G Dessi Makeupblissmeuk·
She is the best! I am a mum of three who had forgotten how look at my best on daily basis. I had always followed Nat and loved any single look she created(she dresses celebrieties too) so as a treat, I booked her styling service. An amazing experience to learn how clothes and accessories really matter and must vary according to complexion, lifestyle, personality... and trust me,she’ll make your best feature shine





