Personal Styling & Shopping
Personal Styling & Shopping
Opening hours
London E16 1EY
Services
Team
About
Natalie, founder of Style Icon, is an award-winning personal stylist and shopper, offering personalised wardrobe curation and personal shopping services tailored to men and women across the UK, to suit their lifestyle needs and budgets. With both in-person and online styling services available, Natalie helps clients elevate their personal style with confidence and joy.
Known as 'The Style Magician', Natalie specialises in transforming existing wardrobes into versatile, confidence-boosting edits through body-shape profiling, colour analysis, virtual styling sessions, capsule wardrobe planning and style personality profiling.
Gallery
Reviews
- Kwaku Ampofo··from Google
I collaborated with Nat, and it was a standout, confidence-boosting experience that combines imagination, precision, and genuine professionalism. I love her refined aesthetic, sharp attention to nuance, and her ability to enhance every project she’s involved in. I value her clarity, reliability, and thoughtful guidance. She seamlessly balances inventive ideas with practical understanding. Nat has a gift for tuning into individual personalities, honouring preferences, sensitivities, and lifestyles, while encouraging playful exploration and self-expression. Her styling feels cohesive, considered, and deeply personal. From demystifying body proportions to revealing unexpected combinations in my existing wardrobe, she helps me see new potential in what I already own. Her curated recommendations remove stress from shopping and align beautifully with my vision. Warm, insightful, and deeply invested in her craft, Nat always leaves me feeling inspired, empowered, and consistently thrilled. I highly recommend her.
- Vivienne Braidwood··from Google
I love working with Nat ! She’s fun, professional, creative, not afraid to experiment and push boundaries in a positive way. She also makes me feel very at ease and respects my quirks, preferences and insecurities.
I always end up super happy with my outfits, the colours, shapes and styles are very me and reflect my lifestyle, my values and my adventurous, carefree attitude. She listens. She gets it. She gets me.
I’ve recommended Nat to friends and colleagues who have also been very happy with the service received. - fitpro2002··from Google
I had an amazing experience with Style Icon Personal Styling & Shopping. She supported me with a wardrobe clear-out, personal shopping day, and event styling and every part of the process was seamless and tailored to me.
She has a fantastic eye for style and really understands what suits you, both in terms of body shape and personal style. She introduced me to pieces I would never have chosen myself, but absolutely love.
The biggest difference was how she made me feel confident, put together, and like a completely upgraded version of myself.
Highly professional, approachable, and genuinely talented. I would highly recommend her to anyone looking to elevate their style and confidence.
If you’re looking for someone who truly knows how to elevate your style and bring out your best, I cannot recommend her highly enough.





